| Marketing Name | A marketing name for the product line. This name could be the same or different from the Name listed above. |
| Name | The name of the product line.
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| Primary Image | The primary image, if any, defined for the product line. |
| Type | The business type: product line, or if your company defined subtypes, the subtype. |
| State | The current lifecycle state of the product line. |
| Marketing Text | The marketing text of the new product line. |
| Description | Details that describe the product line. |
| Program Only shows if Project Management is installed. | The program this product line is associated with. |
| Owner | The person responsible for the product line. |
| Originator | The person who originally created the product line. |
| Company | The company responsible for the product line. |
| Design Responsibility | The organization responsible for designing the product line. The design responsibility must be assigned before the product reaches the Released state. |
| Policy | The policy that governs the product line's lifecycle. As installed, only the product line policy shows in the list. If your company defined additional policies, select the needed one from the list. |
| Originated | The date the product line was created. |
| Modified | The most recent date that the product line was edited. |
| Brand Name Only shows if Market Registration is installed. | A brand name for the medical product line. |
